24 Apr Seven Ways to Make LinkedIn Help You Find A Job
By: Susan Adams, Forbes
Now that LinkedIn is 12 years old and has more than 300 million members, most professionals have figured out how to set up a profile and build connections. But with ever-increasing numbers of hiring managers and recruiters using the site to hunt for job candidates and potential employers routinely checking LinkedIn before they make hiring decisions, it’s worth reviewing your profile to make sure it does you the most good. Here are seven basic steps you can take to make your LinkedIn profile more powerful.
1. Customize your URL. Your URL (uniform resource locator) is the address of your LinkedIn page on the Web. Customizing it will drive it toward the top of a Google search on your name. Put your cursor over “Profile” at the top of your homepage and select “Edit Profile.” Click the little wheel to the right of the URL link under your profile photo. That will bring you to a page where you can edit your URL. If you have an uncommon name, you can probably just plug in your first and last name. If that’s already taken, try your last name first, followed by your first name. If that’s taken, try adding a middle initial or a city abbreviation like “NYC.” Though I did this some time ago, I have a common name so I wound up writing a URL that’s my first name, middle initial (C) and last name, no punctuation and no spaces. This appears after the following: “linkedin.com/in/.”
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